Cutting through complexity…

“What do you know about computational biology and disease genetics?”

The answer: not much. Until I worked with MedBioInformatics Solutions, a Barcelona-based biotech research start-up.

Co-founders Janet Piñero, Laura Furlong and their team have built Disgenet Plus, one of the largest databases worldwide for unlocking the potential of genomics for drug R&D and health care.

Their work is complex, data-rich, potentially life-changing…

…and the result of years of expertise, meticulously applied research and the latest in artificial intelligence.

How to cut through the complexity, and get their message across?

Especially to non-scientific audiences:

Customers and collaborators, funding and regulatory bodies, and the general public…

This is where I came in.

Through a series of workshops, we set about:

·     Finding and framing their origin story
·     Defining key messages according to the audience
·     Moving from complexity to simplicity thanks to structure – and a ‘less is more’ approach
·     Improving delivery by working on confidence, voice and body language
·     Using story to bring the data to life.

And here’s what Janet had to say about the experience:

“To my surprise, Caroline not only dived into reinforcing my oral presentation skills, but also very quickly grasped concepts related to the complex scientific subject I work with.

She provided valuable feedback on everything: the content, my presentation style, and the slide information. She also guided me in finding a communication style that reflects my personality.

I now feel much more confident and know how to structure presentations effectively for lasting impact. I’ve successfully moved away from the conventional "academic way" of doing presentations, and started to explore innovative ways to convey my message.

My ability to present has been transformed.”

Connecting dots. Building confidence. And embracing the power of story.

Yes. It’s transformational.

Photo by Warren Umoh on Unsplash